The history of LURPAK started more than 100 years ago. As a matter of fact, it was registered back in 1901, which makes it probably the oldest butter brand in the world. From the very beginning, and up to this day, people have chosen LURPAK because of its unbeatable taste and incredible quality for which it is famous throughout the world. LURPAK has won numerous awards in the “Best of Class” category at the World Championship held by the American Culinary Institute. Today LURPAK® can be found in more than 100 countries, thus being the bestselling butter brand in the world.